"One way that Carla acts to generate a culture of success for her dealership is through giving. She has branded herself using CarlaCares, a group of nonprofit organizations to which she donates and supports. However, this is not for personal gain, as she describes herself as having a passion for giving back to her community. The bonus is the attitude change for employees that see her level of commitment. Her passion for giving is contagious, as she is also completely committed to being on-site, in her stores, every single day. Such conviction inspires her employees to achieve more than most, all while having more pride in what they do than most."